THING: IT’S CALLED CUSTOEMR SERVICE

Customer: a person who purchases a service or product. Service: ( Webster’s definition was too wordy, so I cherry picked the definition that appealed to me) ” helpful”.

A week or so ago I picked up a nail in one of my tires. After inflating the tire for a few days I decided it was time to visit a national recognized tire franchise ( does the Indy 500 ring a bell ) for repairs. Silly me, thinking the repair would be a simple task or removing the nail, spraying the liquid for bubbles, and plugging the tire. I did wait late in the day in order to avoid the tire franchises most busy time of day. Approaching the counter ( me the customer ) asked the associate ( refer to helpful ) asked if someone could take a look at my tire issue. Without blinking an eye the associate ( refer to helpful ) stated it would be one to two days to work me in, they were very busy. I observed two open bays that silly me thought, “Wow what am I missing here”? Bet if I wanted to purchase $1200 for a new set of tires, time would not be a one or two day wait. I did the Christian thing, bit my tongue, muttered oh! h**l no and walked out. If the associate ( refer to helpful ) had only said, ” if you can leave the car for an hour we will take a look at it”. I love it when a commercial indicates ” no matter how large or how small, we are here for you”. When I do need a new set of tires rest assured, it will not be from this major tire franchise.

Maybe my thinking is considered old fashioned in our modern world. However one of the most successful chicken franchises in the world will always reply, ” My Pleasure” when your order is picked up and it is genuine . Yours truly will frequent a restaurant where the grits may not be homemade, but the service is fantastic, rather than a restaurant where the grits are homemade and the service is lousy.

As a servant of private industry there were numerous times I was asked questions not knowing if the request was doable. The life line for me was, ” I do not know if that can be accomplished, but it will be addressed immediately. Give me some time to get your answer and I will get back to you”. ( And I did. ) In our vast world of products and services, the competition has tires, computers, smart televisions, beer, food, etc. which in many instances is very comparable to what you are selling. What makes the difference ?????? buying the product or service from “YOU” ( refer to helpful).

Be safe.